Instagram announced yesterday that users will, from now on, be able to search the platform using keywords. It’s great news for all of you who want to increase your visibility on the platform, considering that it used to be possible to search only hashtags and accounts. However, the new option is limited only to certain countries, and we can say that it’s also not quite there yet.
Adding keywords to photos manually is a time-consuming process. And if you ask me, it’s very boring, too. But Imagga’s Wordroom could help you to significantly speed things up. It’s an Adobe Lightroom plugin that uses AI to “see” your photos. It scans them and automatically suggests up to 30 keywords, and it’s completely free to download and use.