When you’re organising a festival, or any kind of event, really, you need to advertise. But one month before the Fyre Festival in the Bahamas was due to happen, organise realised they’d spent almost all their funds. They reportedly spent millions of dollars on celebrity guests, private planes and yachts to promote this luxury event. And a big chunk of it went on Instagram, including $250,000 for a single post on Kendal Jenner’s stream.
Organisers Ja Rule (yup, that one) and Billy McFarland seem to be in quite some hot water as a result. And we’re not talking about the warm water of the Bahamas. The lack of proper planning and budgeting has meant that one of two festivals planned has been cancelled. They’ve been hit with not one, but two class action lawsuits in as many days.