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The high cost of perfection

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Walking past booth after booth at the PhotoPlus Expo in New York, I often heard camera company presenters explaining to their uncomfortably-seated, yet nonetheless-enraptured, audiences how they shot the “perfect” photo.

This was typically further explained as having achieved the perfect lighting, the perfect exposure, clear focus from edge-to-edge, etc. — typical technical rules we all know and try to follow, well, until we don’t. I wondered: Where does this obsession with perfection come from, and what is the cost to our creative output?

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Lensbaby President talks about the company past, present and future

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What do you think about Lensbaby? It’s kind of a odd chicken, right? On one hand, they are making $100 “cheap toy lenses”, but they they started making “object of desire”, high end $500 lenses. This change is fascinating, and definitely shows a change in how Lensbaby is perceived (by photographers, but also by itself).

We sat down with Ken Mitchell, Lensbaby president for a chat during Photokina 2016 and listened for some of his insights and his plans for Lensbaby as a company.

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