Last week, country star Kacey Musgraves visited Los Angeles where she was scheduled to perform. While searching for a place to develop some film, Kacey and her sister spotted a “hidden gem” in Koreatown: a modest, little photo shop opened back in 1991. The girls were thrilled by the place that looks like a time machine to the ‘90s. But sadly, they learned that the small business has been struggling to survive since the “digital wave.”

This is when Kacey put her popularity to good use. She shared a few photos of the place and made an appreciation Instagram account for it. And practically overnight, the small family business which was on the brink of closing down became insanely popular.

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