This is one of the coolest “hacks” I’ve seen in a while. When tasked to shoot a bunch of small products on a white seamless, you have two options. You can either build a white seamless set, light it and get everything just perfect. But that takes a lot of time and effort.
The other option is what filmmaker Justin Gustavison did. He strapped a white piece of card to his camera, placed the camera on a turntable and then surrounded it with the subjects he had to shoot. Justin posted the results to Instagram and it looks like it works brilliantly.