The centerpiece of your online presence is undoubtedly your website. It is the prime stage where you display your portfolio and, naturally, the hub to draw in potential clients. To boost your visibility and augment your website’s ranking on Google search results, it’s prudent to acquaint yourself with Google Search Console and its numerous features. This exceptional, free tool allows you to optimize your website and stand out among your competitors.
Photographers spend quality time establishing their brand, organizing their photos, and building a website showcasing their photography. So, the next logical step is to share it with the world. Social media, mass emails, search engine optimization, and other marketing campaigns are excellent ways to connect with potential clients. Still, once the traffic starts flowing to your website, it can be challenging to understand how effective those efforts are without proper tracking and measurement tools. This is where Google Analytics comes in.
By setting up Google Analytics, photographers can gain valuable insights into their website traffic, such as where their visitors are coming from, how long they stay on the site, and which pages they visit. This information can help photographers better understand the effectiveness of their marketing campaigns and make informed decisions about how to improve their website and online presence.