Like many, Joni Niemelä got his start in photography simply to preserve memories for his future self to enjoy. But, that was about 10 years ago and, as we all know, things can change a lot in that amount of time. In fact, after only about three years into his foray with photography, the Finnish photographer had his interest piqued by the art of macro photography. Since then, what started as a simple way to record one’s life, has turned into a full blown career and has earned the photographer clients such as Adobe, Zenith, Pentax, UPS and Lowepro. [Read More…]