I used to clean my lenses religiously. Every time before I left the house with the camera, and again when I got back home. These days, my attitude towards it is a little more relaxed. I don’t worry about dust anywhere near as much as I used to. But I still try to avoid cleaning them the wrong way. And yes, there are some wrong ways.
If you struggle to keep your lenses clean or want to minimise the risk of damaging your lens while cleaning them take some pointers from Joe Edelman. In this video, he shows a couple of ways to absolutely not clean your lenses and talks about why. But he also demonstrates his method for cleaning his own lenses safely and effectively.