These days, social media is a huge part of one’s branding. It needs to represent who you are as a person and a company. There needs to be consistency between Facebook, Instagram, YouTube. It needs to convey who you are, either as an individual or as a company, and your personality.
Photographer and YouTuber, Joe Edelman recently had to update his social media profile photos after acquiring a new pair of glasses. Joe treats this task as he would any headshot shoot for a commercial client. Because that’s essentially what he is. His own commercial portrait client. In this video, Joe walks us through his process, with some great tips, whether you’re shooting for yourself or somebody else.