When one thinks of coffee creamer, the first thing that comes to mind probably isn’t amazing photography. Until now. When Jeffrey Vanhoutte and his advertising agency, Norvell Jefferson, was contacted by Friesland Campina Kievit to create photographs for an upcoming ad campaign, Vanhoutte took the powdered milk and beautifully incorporated it into his idea for the shoot.
In the series of photographs, Vanhoutte is able to freeze time as an ever-so-elegant dancer performs stunning movements amidst powdery explosions of creamer. Vanhoutte and his team used a studio full of lighting in conjunction with high speed cameras to film the entire process.