For most aspiring photographers, there’s a turning point when they consider whether it is worth quitting their day job and entering the exciting, but scary, world of being a full-time professional photographer, or not. It’s not an easy decision. In this video, Jeff Rojas shares three things that you should have in your mindset before you take this huge step. It will help you to decide if it’s the right time to make the change and teach you what you need to consider before the time comes.
On your journey of becoming a professional photographer, you’ll make plenty of mistakes and learn from them. Some of them will certainly occur when you first start getting clients who want to pay you for your work. In this video, Jeff Rojas shares three big mistakes he made with his first client, and these could be a valuable lesson so you don’t make the same slips when you get into the business of photography.
Being a freelancer has plenty of perks, but there are inevitable downsides to making freelance photography your only source of income. Photographer Jeff Rojas has been a full-time freelancer for the past five years, and he has learned a lot in the process. In this video, he shares the lessons he’s learned and gives some tips to anyone thinking about switching to freelance work.
It’s that word again. Exposure. It doesn’t keep a roof over your head, it doesn’t pay the bills or put food on your table. But can you capitalise on it and turn exposure into income or provide any other real benefit?
New York based fashion and portrait photographer Jeff Rojas believes so, and in this video, he’s going to offer some insight and advice on his thought process when he’s asked to work for
free “exposure” – which he says happens weekly.
Self-employement can be great, but one of the worst parts about being in business for yourself is…well, being in business for yourself. So much more responsibility rests directly on you, and you almost literally hold the key to your success or failure. You are salesman, accountant, receptionist, customer service representative, coffee fetcher…and, somewhere way down the list is the actual service you provide.
Many of us dislike or perhaps loath some of the other hats we must wear. We’d rather be shooting the covers of magazines than spending time cold-calling, trying to land that next magazine cover shoot. But, one area where many well-meaning and driven photographers lack expertise is in actually marketing their services and bringing in new clients. Sure, there are plenty of divas who simply think if they shoot what they love that the masses will blaze a trail to their door, but most photographers are simply intimidated by the prospect of marketing or at a loss as to where they should begin.
And then, there’s always the cost factor. Many of us don’t have large marketing budgets. We can’t afford to launch TV campaigns the are synchronized with print and online advertising pushes and reach tens of thousands of people in a short time. We are stingy with our money, not because of a dark, miserly side, but simply because we know the value of the money we earn and always seem to have a million other areas to which we could apply it. However, marketing your photography business doesn’t have to cost a fortune. Fashion and editorial photographer Jeff Rojas is based in New York City. He has competition on every street corner and a budget that doesn’t come to close to rivaling the GDP of even the world’s poorest nations. (I mean, which of us really does, right?) So, with a little time and creativity, Jeff has done his best to maximize the budget that he does have.