When a new piece of gear is released, it’s accompanied by a press release. This press release is often filled full of jargon and tech speak. Details that 99% of customers either don’t understand or even really care about. But big numbers and words that are difficult to pronounce look impressive. So, manufacturers include them.

Savvy manufacturers, though, can save a little money on their marketing budget, and the new Random Photo Marketing Generator instead. Created by Roger Cicala and Seb Pearce, you’d swear you were reading the website of one of the well known lens manufacturers. Of course, the text it generates is complete nonsense, but it does sound very good.

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