The end of year report for Japanese camera sales in 2021 has been published, and it’s a little surprising, to say the least! No DSLRs, Nikon or Full Frame camera reached the top 10 in sales. While we hear the most noise about the biggest, newest and most expensive cameras, it’s worth noting that often those are not the most popular in terms of what people actually buy.
Well, it looks like Nikon might have finally done something right. According to a Nikkei XTREND article, the Nikon Z fc released in July “has been a hit for the first time in a long time” for Nikon. It seems to be largely put down to its “appeal” towards both young people (who like that retro look) as well as middle-aged and older people (who used cameras when they did still look like that).
Obviously, the feature set offered by the camera is a contributing factor, too. But then, the Nikon Z50 offers a very similar feature set and that doesn’t seem to have done nearly as well. Of course, the Z fc does offer a few very nice perks over the Z 50, too. Like Eye AF while shooting video, a flippy out LCD and continuous external power.
I vividly remember the time when I first saw a swarm of fireflies. Their flickering completely enchanted me, and of course, I also tried taking some photos. However, they were quite… underwhelming, to say the least. But photographer Daniel Kordan has managed to capture the beauty and magic of fireflies. He turned them into a series of images he kindly shared with DIYP, along with his gear and settings that he used to create them.
Despite the new models from Canon and Nikon over the last few months, Sony’s release of the A7C, A7S III and now the A1 have seen Sony take a massive lead in market share amongst full-frame mirrorless cameras in Japan. In stark contrast to the mere 25% share they held in April 2020, below both Nikon and Canon, Sony now holds 42.6%.
This is according to BCNRanking, who collates camera sales data from across Japan. Their latest ranking shows Sony actually dipping slightly from a recent high of 45% a few months ago, with Canon and Nikon both lagging behind at 31% and 21.3% respectively. Panasonic, the only other company specifically named in the chart is way behind at 2.8%.
2020 wasn’t the best year for Nikon, and it looks like the trend lingers in 2021. Due to decreasing demand in the consumer market, Nikon has decided to shut down and sell two lens factories in Japan.
For a little while, it seemed that both Nikon (with their D5600) and Fuji (with their Fujifilm X-T4 and X100V) were getting some satisfying ranking news. But before they got to rest on their laurels comes a report from Yodobashi Camera, and puts the Canon R5 as the top-selling camera in Japan. Yodobashi Camera is the Japanese B&H and is one of the biggest Japanese consumer electronics outlets.
The rankings for 2020 are in from BCN, which collects sales data from across its platforms, and it looks like the most popular DSLR sold in Japan throughout the course of 2020 is the Nikon D5600. Don’t get too happy just yet, though, Nikon fanboys and girls. Canon still managed to grab 7 of the remaining 9 spots in the top 10.
AERAdot Asahi reports that Nikon is ending the production of camera bodies in Japan where it has been building cameras for over 70 years. Camera production at the Sendai Nikon plant in the Miyagi Prefecture in Japan will be transitioned to the Nikon Thailand NTC plant. The move is said to be being made in order to save costs.
Word of the struggling company’s impending transfer is not new, but now we have a timescale. The report says that Nikon Z6 & Z7 production was completed in September 2020, shortly before the announcement of the Nikon Z6 II and Z7 II. In October, preparations for the transition of camera production from the Japan factory to the Thailand factory began.
I don’t know what’s with me and miniature replicas of random stuff, but I just love them even though they’re completely useless. If you can relate, then you’re gonna love this tiny Sony camera kit. Select Sony stores around Japan give it away for free if you buy a real kit, and even though it doesn’t shoot, it’s cute as a button.