Earlier this year, Volvo was sued by a photographer whose photos they used, but also by the model who was in them. In its attempt to get the court to throw out the case, Volvo has caused fierce reactions from the public. They claim that, as long as Instagram photos are public, they’re free to use them and share them.
This is an interesting one. It’s not uncommon these days for companies to feel they can just take that which does not belong to them and then use it for their own commercial gain, particularly when it comes to appropriating images. But after one photographer claims car manufacturer, Volvo stole his images, he’s fighting back, as is the model shown in them.
Photographer Jack Schroeder worked with model Britni Sumida on a photo shoot in April 2019 which happened to include a Volvo S60. After posting the images to Instagram, it caught the attention of Volvo who asked if they could use them. Schroeder says he presented them with his terms and a request for compensation. He says it went ignored, but that Volvo used the images anyway.