Back in September, Apple introduced the world to Live Photos, a new feature supported by its iPhone 6s and 6s Plus smartphones that capture 1.5 seconds video and audio both before and after a full-resolution still image is snapped.

Now, Apple wasn’t the first company to release a feature like this – not by a longshot – but with Apple’s ubiquity and comparatively un-fragmented platform, it’s easy to see why a company like Facebook is working on implementing Live Photos support in its iOS app.

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