Hacking Photography - one Picture at a time
Apple ProRAW is Apple’s latest technological addition to the smartphone photography industry and sets a new starting point for iPhone photography with its introduction to the iPhone 12 Pro and iPhone 12 Pro Max in iOS 14.3.
It is no mystery that smartphone photography is increasingly replacing cameras in many situations: myself, who have been promoting it for at least 10 years, I’ve seen a crazy evolution in this sector.
If you’re one of those who’s jumped on the new iPhone 12 smartphones, be ready to take very good care of it because if you kill the camera, there’s no inexpensive repair option. It will have to go back to either Apple or one of the few (expensive) authorised repair centres, iFixit has discovered in some more extensive testing of the new iPhones.
A leaked internal Apple training guide suggests that this is intentional on Apple’s part, and also indicates that it’s true of all four models of the new 12 series iPhones, as they have to be tested through Apple’s proprietary software – although iFixit has only seen issues with the iPhone 12 so far. Oh, yeah, and screens can’t be user replaced without errors, either.
Even though I’m not an Apple fangirl, I have to admit that the iPhone has come a long way when it comes to camera capabilities. It’s the only smartphone that supports Dolby Vision, so Apple wanted to demonstrate what it can do. In this one-minute ad, you can see a preview of all the crazy, creative, and unexpected ways an iPhone 12 Pro can be used in a Hollywood movie.
No matter what brand of phone you choose to use yourself, the biggest spectacle in the smartphone world each year is undoubtedly the new iPhone releases. This year, that meant the iPhone 12 and iPhone 12 Pro (well, and the iPhone 12 Pro Max, but that’s not available yet). And, following on from that announcement is the obligatory teardown from iFixit.
In an hour and a half live stream, Taylor Dixon, iFixit’s Teardown Engineer, took apart both the iPhone 12 and the iPhone 12 Pro to see how easy it is to dismantle and to take a look at the components inside – including the camera modules (the camera talk is around the 44-minute mark).
I’m not an Apple fanboy by any stretch of the imagination. Before the iPhone 3GS was released, I hadn’t owned an Apple product since the Apple IIe, and I haven’t owned iPhones in a few years now, either. But I have to say, this footage from aerial photographer and filmmaker Toby Harriman shot on the new iPhone 12 Pro is just gorgeous.
Toby was given the chance to test out the newly announced iPhone 12 Pro to see how the hardware handled the challenges of his typical shoots – which means shooting from a helicopter. So, that’s what he did, filming from the air over the beautiful San Francisco bay.
You can find out more about John on his website and follow his adventures on YouTube.
His videos have over a hundred million views, have been extensively published by news outlets, and has even received recognition from a few film festivals, such as International Ocean Festival
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