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Everywhere you look in the tech scene at the moment ‘blockchain’ and ‘ICO’ are the hot topics.

Investors are throwing millions of dollars to anyone that posts a quick website and publishes a vague white paper related to the topic.

Blockchain copyright protection may seem like a bulletproof solution for creative professionals to secure the use of their work online – but is blockchain really the answer to the current state of rampant global copyright infringement and abuse of intellectual property law?

In this article, Pixsy Chief Operating Officer (COO) Kain Jones offers his insight on the blockchain hype and some reasons why blockchain copyright protection might not be the silver bullet creative professionals, photographers and artists are looking for.