Light made big news when they announced the L16 back in 2015. A crazy handheld camera that was actually 16 cameras in one. Not much bigger than a smartphone it threatened the end of DSLRs. The sample images looked very impressive, but when it got into peoples hands, they were entirely underwhelmed. It didn’t kill DSLRs.
But people did take notice. People at companies like Leica Camera AG and SoftBank Vision Fund, who have now invested $121 million in the unconventional camera company. It’s an interesting, but not an illogical investment for Leica. The merging of their hardware knowhow and Light’s software expertise could be a perfect combination.
FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!