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There is no such thing as a “correct” exposure – Your camera’s wrong and it’s all subjective

Nov 23, 2021 by John Aldred Leave a Comment
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There’s always a lot of talk about “getting it right in-camera”, often by people who shot on film and didn’t realise how much the lab compensated for their shortcomings when they dropped their film off to be processed at their local high street place. They go on about various “rules” and “correct” ways of doing things and one of the big ones is exposure. And, well, a lot of the time even exposure can be quite a subjective thing.

In this video, James Popsys talks about exposure after having some of his images criticised for being overexposed. And, well, yes, he does admit that they are a tad brighter than he’d planned, but he still maintains that there’s no such thing as a “correct” exposure and I can completely see his argument.

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The Intent in Photographic Storytelling

Jan 27, 2020 by Simon King Leave a Comment
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One of the most powerful applications of photography has been as a tool to document some of the most important moments in recent history, whether that’s in terms of a shared history of the world in the form of photojournalism, or in the more personal history of family snapshots, personal photography, and street photography.

Photography for personal use is prevalent in everyday life perhaps more today than ever before; every dance-floor selfie on a night out is photographic storytelling, every published snapshot in some way contributing to the wider communal pool of stories being told. It is accessible to anyone with a smartphone, and the barrier to entry-level dedicated camera units is immensely low secondhand. Photography is essential in messaging apps, a part of daily communication like never before.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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