In late May, Fujifilm teased the Instax Mini LiPlay, another analog-digital hybrid camera with LCD screen. It’s now officially announced, and other than bringing together analog and digital, it also adds audio to the experience.
Instant photos are magical. They develop before your eyes. You can share them, gift them, spill water on them, draw on them. The only problem is that most instant cameras are pretty cheap — that’s why I’ve always wanted to hack my medium format camera to take instant photos with shallow depth of field and sharpness. This project was created in collaboration with Eddie Cohen over the course of one weekend.
Fujifilm has announced the latest addition to its instant camera family. The Fujifilm Instax Square SQ20 is coming to replace the Instax Square SQ10, which was released last year. Just like its predecessor, it’s an analog-digital hybrid. But along with other improvements, it packs an interesting innovation for an instant camera: video shooting.
We’ve heard a lot over the last few years about digital film and backs for 35mm cameras. But one thing I haven’t really seen mentioned is “instant film” backs. You know, for things like Polaroid or Fuji Instax. Well, the folks at NINM Lab have had it in the forefront of their minds. They’ve developed a back that fits a number of 35mm SLR and rangefinder cameras. And it’s compatible with Fuji Instax Instant Film.
At last year’s Photokina, Fujifilm announced their new Instant Square Film. Earlier this year, the hardware to go along with it started to come. First the Instax SQ10 hybrid instant camera, followed by the Instax Share SP-3 printer. Now, according to a report by World Intellectual Property Review, Fujifilm has filed a complaint against Polaroid over a dispute on square format instant prints.
The report says that Fujifilm have asked for declaratory judgement in US district court to clear the company of any wrongdoing after being accused of trademark infringement by PLR IP (brand licensor and marketer of IP rights for Polaroid instant cameras). The trademark in question is the white border around Fujifilm’s Instax Square images.
Although Fujifilm seem to be intent on killing off their film products, they’re going full on with the whole Instax thing lately. And specifically a larger square format. The most recent being their launch of the Instax Square SQ10 Hybrid instant camera a few months ago, which produces 2.4×2.4″ (10x10cm) square prints.
Now, Fujifilm have announced the new Instax Share SP-3 square format smartphone printer. Available in both black and white, the Instax Share SP-3, like the SQ10, prints 2.4×2.4″ (10x10cm) square prints. But it’ll do it right from your phone. It features built in Wi-Fi, and will churn out a print in around 13 seconds.
Thanks to companies like Fujifilm and Impossible, instant photos are well and truly back, and they’re here to stay. While the Polaroid concept has always been quite popular, Fuji’s range of Instax cameras & films have proven to be extremely successful. Many photographers I know have one. For behind the scenes snaps, or just fun shots while doing things with friends, they love them.
Now, Lomography want in on some of that action. They’ve just announced the new LomoInstant. A fully analogue instant camera designed specifically for use with Fuji Instax instant film. The first fully analogue camera of its type that accepts Instax film.
It began as a speculation, but now it’s official: Fujifilm has released the first square format hybrid instant camera. Fujifilm Instax Square SQ10 combines the best of both worlds, analog and digital. It provides you with the control and composition of a digital camera, with a tangible photo print of an instant camera.
Fuji’s Instax square format camera was first mentioned at Photokina back in September last year. At the time it was “in development”. Shortly after they released a somewhat cryptic short movie to advertise the camera. Now, it seems the development may be completed. Fuji Rumors are reporting what appear to possibly be the first photos of the new Fuji Instax SQ10 square format camera.
Surprisingly one photo shows a large LCD on the back. This LCD has led to some to suggest that this might be some kind of analogue digital hybrid camera. A digital camera with a sort of LightJet style printing technique. This might also explain why there doesn’t appear to be a viewfinder. Others have gone even further, suggesting that it might be possible to use it to print images from smartphones.