Have you ever heard of an app called Burbn? It has nothing to do with real bourbon, but it used to be the name of one of the most popular apps today: Instagram. They started off as an app for location check-in and developed in a direction that brought them worldwide popularity and millions of users. But are they still moving in right direction? This video from DigitalRev gives a short overview and predictions about the future of Instagram. What do you think? Is Instagram still moving in right direction?
Well it’s here, and whether you like it or not, Instagram’s new Stories feature is taking direct aim at Snapchat and the minutia of our daily lives. I, for one, am loving it. Stories allows us to share things with our followers that we might never post, humanizing our digital personas and connecting with the community in a totally new way. And even if you refused to join Snapchat, there’s no denying it that Instagram is where the people, and the brands, already are. So take advantage of the built-in community of Instagram with Stories, or you and your CD collection will be left in the digital dust.
Here are a few ways that I’ve been using Instagram, and some ways I think photographers can add value with the new feature, for themselves and for brands.