It’s fair to say that almost all Instagram users are peeved at the crazy drop in engagement lately. If this was the only concern we had, I guess we’d stick with the program and find a solution, but it isn’t. The other major curveball that flew in at us is that the photo-sharing app is now apparently focused on anything but photos. Reels, videos, and ads are flooding our feeds, and countless photographers are voting with their feet and starting to build a presence on VERO in Peter McKinnon’s wake. He has put out two YouTube videos to encourage people over to VERO in the past month, which can be found here and here. Now, I’m a big fan of Peter and his achievements, but let’s look at this in the most entertaining way possible: a fight!
VERO is built around being ‘True Social.’ They proudly state that they’re ad-free and algorithm-free. This is where Instagram started, and users are calling for a chronological feed to be brought back as standard, replacing the algorithm-driven feed we have now. There is a way to achieve this, but it requires some tapping around. Let’s give VERO a point for this.