I don’t remember people complaining more about Instagram ever since its algorithm-based Feed replaced the chronological one. But it looks like users are fed up with the app’s efforts to become a poor copy of TikTok. So fed up, in fact, that it made Instagram ditch the changes it’s been making to the app recently. Or at least they’re ditching them until the dust settles.
I’ve noticed lately that a lot of Instagram users have been complaining about the reach they get on photos. I experienced it myself: the reach on Reels with absolutely the same subject is much higher, even though I’m way better at taking photos than I am at making Reels.
There has been a lot of criticism about this, and a recent report even suggests that Instagram cuts your reach for photos by 44%. It looks like the company’s CEO Adam Mosseri couldn’t ignore the backlash anymore. So, he recently responded to it in a video, saying that Instagram will keep supporting photos but that “it needs to evolve.”
It’s not a secret that Instagram has been prioritizing Reels over photos for quite a while now. I’ve seen many creators and artists switching to TikTok-esque short-form videos, complaining that they feel like they need to do it if they want to keep their reach.
As a recent report shows, it’s not merely a feeling. Social media marketing platform Later did a thorough analysis of Instagram content to compare the reach of traditional posts between 2019 and 2022. As it appears, the reach for traditional posts decreased by 44%! Could Reels be to blame?
Instagram really, really wants you to post Reels. It wants it so much that all your videos are now automatically being turned into them.
At the moment, some users are unable to post videos unless they’re in the Reels form. Social media consultant Matt Navarra spotted it first and shared a screenshot on Twitter. And Meta later confirmed – all videos are taking the new form.
Last year Instagram announced the Reels Play Bonus Program, a program that allows creators to earn money from their Reels. Some serious sums were mentioned back then, but it appears that not everything is going as planned.
According to some reports, Instagram has slashed the payouts in the last couple of weeks. Some creators are seeing as much as a 70% cut, and to top it off, they reportedly need millions more views to get paid at all.