Instagram will begin hiding the like counter for some people in the USA this week, according to Instagram CEO, Adam Mosseri. The possibility that Instagram would implement hidden likes came about in April after a design prototype was leaked. By July, Instagram had turned off like counters for some users in seven countries.
The goal, they say, is to stop the jealousy that we often see on social media. Their plan appears to be working, as Instagram expands the test into the USA and even parent company Facebook plans to follow suit.