inside

Fujifilm might’ve built its reputation (and namesake) on analogue photography, but as of late, they’ve shown they’re dead set on making their mark in the digital world as well. Not only are they pumping out one great mirrorless after another, they’re also building an entire lineup of lenses from the ground up.

Now, thanks to a video from DigitalRev’s Bokeh, we get an inside look at the factory that makes the lenses and cameras mirrorless users gawk over.