Notting Hill isn’t just the location where the famous movie was shot. It has become the place where bloggers and influencers shoot their Instagram photos– and the residents hate it. They complain that the picturesque London neighborhood has become swarmed by “Insta-tourists” and begging them to stop taking photos at their doorsteps.
Influencers are a growing group on Instagram. So popular, that they may even get a special type of accounts. Still, many people don’t know what exactly influencers do, and it may even seem like they don’t do anything.
Meghan Young makes a living from climbing the mountains and she earns up to $100,000 a year by posting photos and videos of her adventures to Instagram. Sounds like a dream come true, but is it really like that? Just like any job, being an influencer has its downsides. And in this video from Bloomberg, you’ll get to see what it all looks like.
Swedish-born Instagram star Johanna Emma Olsson recently posted photos from her glamorous trip to Paris, posing in front of some iconic locations. But it didn’t take long for her followers to figure out that something is fishy. At a closer look, it’s easy to see that the photos are fake. So, the Instagrammer got bashed by her fans and of course, the whole case got viral.
Influencers are an important and growing group on Instagram. So, the company is testing a new type of accounts designed particularly for this group. Reportedly, a small group of high-profile Instagram users is currently testing the so-called “creator accounts.” This type of accounts would be tailored especially for influencers, so they wouldn’t need to use business or personal accounts for what they do.
Even though “social media influencer” sounds like a made-up job, it looks like it has something in common with “real jobs” after all. If you fail to do it right – you will face consequences. And influencer Luka Sabbat is facing serious consequences after failing to promote Snapchat Spectacles on Instagram. After breaching the $60,000 contract he signed, he is now being sued.
In this article, I’m going to be breaking down very tactical and easy steps to help you land more collaborations with influencers. If you follow this guide, using the framework and template that I’ve provided, you will find success.
Editor’s Note: These tips aren’t just for Instagram, either. The same principles apply to collaborations on YouTube and other social media platforms, too.
I remember how excited I was when I first started posting on instagram. I finally had a platform to get my work seen, tell my stories, share my life and get inspired by those of others. It was all about creativity and art and The Work, it was fair and ethical and just awesome!
Things have changed a lot since, and now I often find myself feeling sick to my stomach when I have to post a new picture!
When you’re organising a festival, or any kind of event, really, you need to advertise. But one month before the Fyre Festival in the Bahamas was due to happen, organise realised they’d spent almost all their funds. They reportedly spent millions of dollars on celebrity guests, private planes and yachts to promote this luxury event. And a big chunk of it went on Instagram, including $250,000 for a single post on Kendal Jenner’s stream.
Organisers Ja Rule (yup, that one) and Billy McFarland seem to be in quite some hot water as a result. And we’re not talking about the warm water of the Bahamas. The lack of proper planning and budgeting has meant that one of two festivals planned has been cancelled. They’ve been hit with not one, but two class action lawsuits in as many days.