As camera makers struggle to innovate, consumers are finding little need to upgrade. The market is slowing to the point of inertia – manufacturers need to take a leftfield approach to stay competitive
In February, Nikon – the world’s second-biggest camera manufacturer by market share – published a notice of ‘recognition of extraordinary loss’. The statement admitted that, over the last nine months of 2016, the company had lost $260m. Following this announcement, Nikon’s share price plummeted 15 percent and loyal customers were sent into a panic.