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Vimeo finally adds support for 360° videos up to 8K and a marketplace to sell your content

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Yes, that’s right. Vimeo now finally supports 360° videos. Although YouTube has supported 360° videos for a while, many have criticised the low quality and high compression often shown. Even when uploading 4K 360° video to YouTube, the already degraded image loses so much more as a result. Facebook’s 360° video suffers from even higher compression rates and lower resolutions.

Vimeo has always been the place to go for hosting video if quality is your highest concern. And that seems to also hold true of 360° video from what I’ve seen of the samples posted so far. That’s probably thanks to its two-pass transcoding, which is almost always going to result in increased quality, even at the same bitrates.

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Lytro takes us to the moon with first footage from their VR camera

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We first mentioned Lytro’s Immerge virtual reality camera last year. Incorporating their light field technology at its core, it has a very unique appearance resembling something more suited to the set of a sci-fi movie. In the original concept video introducing us to Immerge, the demons shown were mockups.

Now, Lytro have released live action VR footage of the system working, and they’re taking us to the moon. One of the technologies that Lytro showed off with its cinema camera was keying out subjects without the need for a green screen. This is also being applied here to separate the foreground from the background.

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GoPro Purchases Kolor; Set to Take Over Virtual Reality Spherical Videos

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Immersive content is said to be the next big thing in digital media, and GoPro just took a major step towards becoming a dominant player in the market.

While its HERO cameras currently offer 4K video recording and dominate the action camera market, the hardware company is unable to offer the software necessary to get the most out of its products.

This is where Kolor, a French software company and GoPro’s latest purchase, comes into play. Kolor’s software enables users to create 360° content including panoramas, virtual tours and videos.

Up until now spherical content was mostly created by professionals, and the purchase of Kolor has them worried that the company will now focus on creating 360° software for the masses rather than cutting-edge pro-level software solutions.

Will this acquisition lead to the release of a GoPro virtual reality camera?

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