I believe that you have heard of BuzzFeed, a news and entertainment company based on digital content. They also run a few Facebook groups on different topics, and in one of them, nearly 150,000 members are explicitly forbidden to tag credit photographers when sharing their work.
Inevitably a time comes around in when a budding photographer decides to start “taking this seriously”, “discouraging image theft”, and my personal favorite, “gaining exposure”. And they do this of course, with a watermark.
Now mind you before I get to the nitty-gritty of why this is Bullock’s, I’ll cover the surface level problem with this. First, 9/10 watermarks made by a beginner look horrendous. Too big, too small, too opaque, too transparent, or gaudy. Not to mention most beginners haven’t settled into a legitimate business name by the time they start watermarking images. So ten years later they can look back at their Facebook images with that wonderful, neon pink, floral designed “elegant memorable captures Dixie memory precious flowers” and recall with pride, their humble beginnings.