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HTC Promotes Its 24 Karat Gold One M9 By Photographing It With An iPhone

Jun 7, 2015 by Udi Tirosh 2 Comments
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What’s the best way to promote your 24 karat gold flagship phone? Photograph it with your best competitor’s phone and send to media. Or at least this is what HTC must be thinking.

HTC released a premium version of their HTC One M9 made from 24K gold. As far as we know there is no way to obtain this phone via stores (though it may eventually pop on eBay), and the only way to get one is to be one of the selected few who receive it in the UEFA Champions League season finale.

And how do HTC go about creating buzz about this phone? They tweet it’s photo. But one keen eyed follower noted a weird reflection on one of the phones. A closer examination clearly shows – the photo was taken with an iPhone 6. The tweet was taken down, but you can see a snap of it below

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Sony Grabs a Lytro-Esque Patent for Light Field Sensor Technology

Jul 1, 2014 by Maaz Khan 2 Comments
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Lytro’s one of the few companies out there that are pioneering in what’s called “light field” technology; their light field sensors basically take in massive amounts of data and process them into a small picture that you can interact with. The final result helps achieve a sort of post-focusing effect you’d find in Google Camera’s Lens Blur or the HTC One M8’s double-sensor camera. Back about two months ago, Lytro announced a camera called the Illum – one of the first major steps in making a camera like that reality while keeping the specs a bit up to date.

But right now, the technology’s still in its growing stages. The Illum is a first, but at the same time it’s retaining a hefty price tag of around $1500. It’s needless to say that there’s still a lot left to be done with this technology before it can actually be that profitable. Just recently, Sony took a big step for the future of light field sensors by grabbing their own patent for light field sensors. According to the patent [warning, geeky read], apparently Sony has a way to get past some of the limitations that light field sensors bring to the rest of the technology implemented in. Put that together with the fact that this is Sony we’re talking about, which both has the tech power and the market interest, and you’ve got a pretty promising look at what the future might hold for these new sensors.

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HTC’s New One M8 Comes with Lytro Style Post Shoot Focusing

Mar 25, 2014 by Maaz Khan 3 Comments
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A few weeks ago, we posted an article over Sony’s introduction of the Xperia Z2, coming with what they claim as the world’s best smartphone camera. Right now, HTC is in the middle of its announcement for its new flagship: the HTC One (M8).

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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