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Hoya’s ProND Graduated Filters let you darken landscape skies without a separate filter holder

Jun 26, 2020 by John Aldred 16 Comments
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Hoya has today launched their new ProND Graduated neutral density filters. Like all graduated ND filters, they’re designed to help you darken down the brighter area of sky in your image in order to help get a more even exposure with retained highlights and shadows.

The new Hoya ProND Graduated filters, though, aren’t your usual graduated NDs. These aren’t square format ones that you slot into a holder. They’re round screw-on filters, that can rotate to let you get the angle you wish (much like a circular polariser or variable ND).

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Hoya announces new Starscape filter to cut through light pollution and a ProND filter kit

Nov 1, 2019 by John Aldred 1 Comment
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Hoya has today launched two new filters. Well, to be correct, one new filter and one new filter set. The single filter is the Hoya Starscape filter, which cuts through light pollution when shooting astrophotography. The set is the new Hoya ProND Filter Kit, comprised of 3, 6 and 10 stops neutral density filters, designed for both photography and filmmakers.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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