Hocus

I always love watching how things are made, especially the tools that man of us use on a daily basis. So, when I see a new video pass my screen showing the inner workings of the production line, I’m fascinated.

In this video, we take a look inside the Hocus Products factory. This is where they assemble all the components for their $2,000 Reflex follow focus by hand. And I’m not just talking about putting motors in a case, either. They actually assemble the motors themselves from the basic parts, completely by hand.