Video compression tech doesn’t seem to change all that often, but when it does it sure takes some big leaps. H.264/Advanced Video Coding (AVC) was first introduced back in 2003. It’s still pretty prevalent today, despite H.265/High Efficiency Video Coding (HEVC) being released a decade later in 2013. Now, the Fraunhofer Heinrich Hertz Institute has done it again with H.266/Versatile Video Coding (VVC), cutting the files sizes down to a quarter of H.264.
As the number of photos we take grows, the more space we need for storage. Apple has launched HEIF and HEVC, formats that could save you up to 50% of storage for photos and videos. They’ve launched it for the camera in iOS 11, and it’s supposed to replace JPEG and allow you to shoot twice as much photos without compromising the image quality.