In its announcement to investors of Q4 and overall preliminary results for 2015, GoPro said it will be cutting back its workforce by 7% in order to “better align resources to key growth initiatives”, but Business Insider says the move came as “sales are a disaster”. Meanwhile the company’s shares hit an all-time low.

That might be hard to believe considering the company’s annual revenue grew by 16% to $1.6 billion in 2015, but the market was disappointed by the lower-than-expected sales.

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