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Hasselblad’s new X2D 100C Lightweight Field Kit costs almost $13,000

Feb 23, 2023 by John Aldred 1 Comment
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Hasselblad has announced a new Lightweight Field Kit bundle for its X2D 100C medium format mirrorless camera. The Hasselblad X2D 100C was released in September 2022 at the cost of $8,199 for the body only. Three new f/2.5 lenses were also announced alongside the camera, although they’re not exactly lightweight. Hasselblad’s new kit includes two f/4 lenses to minimise weight.

The Hasselblad X2D 100C Lightweight Field Kit contains the X2D 100C camera body along with the XCD 4/21 and XCD 4/45P lenses. Bought separately, the camera with those two lenses comes out to around $13,050. As a bundle, though, there’s a little bit of a saving with a price tag of $12,759. When it comes to weigh savings, though, the whole combo, Hasselblad says, weighs only 1,810g.

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Hasselblad’s new flagship camera doesn’t shoot video. Here’s why

Oct 20, 2022 by Alex Baker 14 Comments
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Hasselblad recently launched its latest 100MP flagship camera, the X2D 100c. The camera is the third medium-format mirrorless camera that the company has produced and follows the success of the 50MP X1D-50c and X1D II 50C. The X2D 100C houses a 100-megapixel back-side illuminated CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth.

However, one thing was a bit puzzling. Hasselblad has removed all the video features. In this video, Sonder Creative asks Chris Cooze from Hasselblad for the reason behind this move.

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Hasselblad launches new 100MP flagship camera plus 3 updated lenses

Sep 8, 2022 by Alex Baker Leave a Comment
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Hasselblad has unveiled its brand new flagship camera the X2D 100C. With the camera release comes three completely new lenses that will join the XCD family: the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V. The camera is the third medium-format mirrorless camera that the company has produced and follows the success of the 50MP X1D-50c and X1D II 50C.

The X2D 100C houses a 100-megapixel back-side illuminated CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. In a dark grey tone body of machined aluminium, this is a seriously sexy camera.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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