It wasn’t until I watched this that it struck me that the Hasselblad X1D was announced almost five years ago now, back in 2016. It revolutionised what people believed digital medium format cameras could be with a new DSLR-like form factor.
Hasselblad has posted what appears to be the first episode of a new series of videos to their YouTube channel. It’s called “Hasselblad’s Home” and Episode 1 is a brief two and a half minute journey into the design philosophy of the Hasselblad X medium format camera system.
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