Hasselblad is officially introducing the “Rent a Hasselblad” service, which will be available across the globe. No matter if you need it for a special photoshoot, or you just want to try it out, from now on you’ll be able to rent medium format cameras and lenses straight from Hasselblad’s official service.
Just 20 days ago, Nikon D850 was crowned the best DSLR ever, according to DxO tests. It was the first camera to reach the overall score of 100, but now there’s a new winner. Hasselblad X1D-50c, medium format mirrorless camera, has won the overall score of 102. According to DxO, it’s now the best commercially-available medium-format sensor you can get. If medium format is what you’re looking for.
Thanks to cameras like the Hasselblad X1D and Fujifilm GFX 50s, there’s been a lot of fuss over medium format the last couple of years. And while those two cameras have helped to drive down the cost of getting into medium format, it’s still not cheap. So, is it worth getting into?
This video from LensProToGo looks at some of the advantages of medium format, and how they might be able to help you as a photographer and a business.
Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now, and seem to have received nothing but praise. Now, Hasselblad are introducing four new lenses to the XCD lineup designed specifically for the X1D system.
The first new lens is the Hasselblad XCD 120mm f/3.5 Macro. This expands the X1D lens lineup which currently includes the XCD 30mm f/3.5, 45mm f/3.5 and 90mm f/3.2 lenses. The XCD 120mm f/3.5 is slated for release in June. Like the other XCD lenses, the XCD 120mm features an integral shutter offering full flash sync up to 1/2000th of a second.
Fujifilm have today announced two new X-Series cameras, the X100F and X-T20, along with a new XF 50mm f/2 R WR lens. The X100F represents the fourth generation in the X100 series and comes with the 24.3MP sensor found in the higher end X-Pro2 and X-T2 cameras. The X-T20 also comes with the 24.3MP sensor and shoots 4K video. The X100, however, is limited to only 1080p.
Fuji have also given up the price for their new medium format GFX camera. At $6,499 for the body alone, it’s certainly not a cheap camera. Compared to its nearest neighbour, though, the Hasselblad X1D, there’s a rather substantial difference. On paper, there’s very little difference between the two, although there are a couple of big ones for some potential buyers.
Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck.
Imaging Resource seems to think that Phase One are feeling a little threatened by Fuji’s new mirrorless. But I don’t necessarily think that’s true. At least, no more threatened than they’ve felt about other medium format cameras in the past. According to Phase One support, support is unlikely to come as they don’t want to support “direct competitors of our core business”.