Some of the most Iconic shots were taken with a Hasselblad (or Hassy as its fans call it). The album cover for The Beatless’ Abbey Road and the iconic Apollo 11 photo of Buzz Aldrin walking on the moon (shot by Neil Armstrong) are a few photos that almost everyone knows. On the flip side of this, a current Hussy would cost upwards of $30,000. And this is for the body only. A Fujifilm GFX 100S, also about 100MP, will set you back ‘only’ $6,000. So why are people willing to invest so much in a Hasselblad-made camera?