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Adobe Is Taking A Big Bite Into The Hardware Market, Competes With Wacom

Adobe's new hardware: Ink and Slide.

Jun 18, 2014 by Peter Bower 6 Comments
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If you think Adobe, you think software. With the release of new iOS applications for iPad, Adobe today also announces new hardware to break into the market previously dominated by Wacom. With the release of a new stylus and digital ruler, Adobe has come out swinging by turning the iPad into a high definition graphics tablet.

Previously, Adobe have excelled in producing software and dominated within the photographic and design industries. Now, with new hardware, they are further cementing themselves as the leader of innovation. If you own an iPad already, no longer will you have to buy a graphics tablet in addition, which you likely use with Photoshop anyway. Instead, by using the free iOS apps, particularly Adobe Photoshop Mix, these two pieces of hardware allow you to expand your work into areas you may not have previously ventured with fine control in editing and design work around your photographs.

I find this bold step fascinating. Adobe has long had a firm foothold in the industry as a software giant, but now it is taking that extra step to go further. The hardware items are listed below:

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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