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Hasselblad dumps DSLRs for mirrorless as it kills off its H system

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The Hasselblad H system was introduced 21 years ago during Photokina 2002 in Cologne, Germany. According to a new post by Capture Integration, however – one of the largest sellers of medium format equipment – Hasselblad has ended its H system DSLRs. The Hasselblad H1 marked a shift in the company’s mindset going from 6×6 to 645 (4:3) format. The H1D was identical to the H1 but with a 22-megapixel back.

In the last 21 years, the system has come a long way. But it’s been a while since we’ve seen a new release. The H6D line was introduced in 2016, and the company was acquired by DJI in 2017. The last new camera in the H lineup was 2018’s 400-megapixel monster, the Hasselblad H6D-400C (buy here). It appears it will be the last, as the company sees success with its X mirrorless system.

Check out these 400MP photos taken with the new Hasselblad H6D-400C MS

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Today, Hasselblad released new sample photos taken with their latest medium format camera H6D-400c MS. And their test subject? A Ross HK-7 which is the first camera they ever produced. It’s a wonderful testament to how much the company has achieved in photography technology in the last 77 years.

Hasselblad just announced the H6D-400c – a 400 megapixel medium format monster

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Hasselblad have just announced the new H6D-400c. A 400MP monster of a camera, but there’s a catch. All is not quite as it initially appears. Yes, it can produce 400MP images, but it’s not a 400MP sensor. It’s still a 100MP sensor, but it uses pixel shifting, taking multiple shots to form a single higher resolution image. Six shots this case.

As well as this, the H6D-400c offers a four-shot multishot mode which allows the camera to record full red, green and blue values from every pixel. A very cool technique that should (theoretically) yield Foveon-like quality from a Bayer sensor.

Hasselblad unleash new A6D 100MP medium format aerial camera

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It probably doesn’t come as much of a surprise that Hasselblad have updated their aerial camera system. Replacing the previous A5D 50 and 80 megapixel cameras, the new A6D 100C kicks things up one more notch.

Hasselblad do currently have a complete aerial drone platform in collaboration with DJI which contains the H6D-100C. This, more dedicated, aerial camera, though should help to extend flight time, though, due to being around 2/3rds of the weight.

DJI and Hasselblad’s “new” aerial photography platform is a flying 100MP medium format camera

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DJI have just announced the “World’s First 100-Megapixel Integrated Aerial Photography Platform”. And it’s a beast of a rig. Made with a DJI Matrice 600 with Ronin-MX gimbal and Hasselblad H6D-100c, it’s definitely a force to be reckoned with. But it’s not really a “World’s First” anything, or even all that new. It uses a drone that you can already buy, a gimbal you can already buy, and a camera you can already buy.

It’s essentially a 100MP upgrade to their previous medium format drone which houses the Hasselblad A5D. I am a little surprised it’s using the same Ronin-MX as the previous drone, given the recent Ronin 2 announcement. Although the Ronin-MX is no slouch, either.

It’s official, mirrorless medium format has arrived and it’s awesome

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After the teases and the leaks, it’s now official as Hasselblad launch their X1D Medium Format Digital Mirrorless camera. It is a thing of beauty, and the specs look very impressive. Although, with a price tag of $8995, one would hope so.

It uses the same 50MP CMOS sensor as their new H6D-50c, so the X1D is going to be able to produce the same kind of colour, tone and detail as it’s bigger sibling, but in a much smaller package.

This is how you photograph paint colliding in mid air using the Hasselblad H6D

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When Hasselblad recently announced their new H6D 50MP and 100MP cameras, one of the lucky photographers they had to help them shoot promotional images for the launch campaign and to test out the H6D’s capabilities was Karl Taylor.

While the results of this shoot have spread across the world over the last couple of weeks, Karl now presents us with a behind the scenes look into how the images were created.

The new Hasselblad H6D boasts 4K video, 100MP sensor and a touch screen

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When Hasselblad founder, Victor Hasselblad was approached by the Swedish government in 1941 to see if he had the skills to produce a camera identical to one they had captured, his famous reply was “No, but I can make a better one”.

Today, rather than taking the typical route of camera releases and simply updating the model that preceded it, Hasselblad still looks even at their own products with this same mindset and philosophy in order to develop cameras like the all new H6D from the ground up.

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