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Earlier this week, Gura Gear’s acquisition of Tamrac closed its final chapter when the camera bag manufacturer announced the G-Elite series. While the merging of the two entities might be complete, it’s been far from smooth sailing.
In September of this year, Gura Gear filed a lawsuit claiming Peak Design’s new Everyday Messenger bag, funded on Kickstarter and designed with the help of photographer Trey Ratcliff, infringes on a number of patents held by Gura Gear.
Whenever in need of a new travel camera bag, Gura Gear is one of the brands I check out. I’ve almost bought the Bataflae a bunch of times, but due to lack of availability in my area, I’ve opted for other models thinking I’ll get one next time.
Looks like I’ve waited too long, though, and will now never own a Gura Gear Bataflae bag. Luckily the company isn’t going under; it’s just merging with Tamrac and dropping its name.
Despite this move, I believe we will continue to see the same high-quality bags we’ve come to expect from the company, especially since it was Gura Gear that purchased Tamrac and not the other way round.
But if that’s the case, why does it seem like Tamrac took over Gura Gear?
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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