It’s inevitable that Instagram will no longer be the main place new creatives share their work.

Some of you, like me, may think we’re already there, especially given some of the recent decisions made towards a very heavy-handed push towards video and a very open move away from stills.

But regardless of the choices made by IG, no matter what they did or do, IG will inevitably fall off as the cool place to share your work and the core reason for this is time.

The brutal truth of this was echoed when Facebook was no longer the ‘cool’ place to be and that happened when fewer and fewer young people signed up to the service. Simply put, nobody wants to be on the same social media site as their parents and when young people fail to engage, creativity suffers.[Read More…]