Facebook has just bought GIPHY, the popular GIF-sharing platform. According to the announcement, the company plans to integrate it into Instagram, making it easier to find and use gifs in this app. The details of the price haven’t been disclosed, but an official information is that it cost Facebook $400 million.
#JifvsGif is a debate long-held in the photographic community, but did you ever think a Peanut Butter company would get involved? J. M. Smucker Company, the maker of Jif Peanut Butter, has teamed up with Giphy, the GIF hosting company. The same company we all use to place our ‘Oh no she didn’t!’ GIF’s on Facebook, in an attempt to gather the world’s opinions on the matter.
But what is the actual issue here? Well, it’s the pronunciation. Should it be pronounced with a hard G, as in Gate? Or is it a soft G, as in Gem? Perhaps the issue comes with language – take the word ‘Garage,’ for instance, where both apply!