We all have those moments, those days, those months where we just can’t seem to come up with a good idea.

It seems like it takes more energy to convince yourself to get started than it does to actually shoot a set. The truth is you don’t always need an earth stopping idea. A lightning bolt of inspiration. Sometimes just committing to doing it gets the ball rolling. Once you’re actually in motion you start to realize that there is a lot more to learn about than just the photo techniques themselves. Lots of business and planning skills go into it as well that will in turn make you more valuable as a photographer. Just the process of saying I’m going to do it…. led to how am I going to do it? That simple question took me on a path that taught more than anything else in my career so far. I’d like to tell you about my self produced week of high fashion photography in New York City.

So, I went to New York City.

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