gifvsjif

#JifvsGif is a debate long-held in the photographic community, but did you ever think a Peanut Butter company would get involved? J. M. Smucker Company, the maker of Jif Peanut Butter, has teamed up with Giphy, the GIF hosting company. The same company we all use to place our ‘Oh no she didn’t!’ GIF’s on Facebook, in an attempt to gather the world’s opinions on the matter.

But what is the actual issue here? Well, it’s the pronunciation. Should it be pronounced with a hard G, as in Gate? Or is it a soft G, as in Gem? Perhaps the issue comes with language – take the word ‘Garage,’ for instance, where both apply!