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AstrHori announces a low-budget $289 wide angle 40mm f/5.6 manual focus lens for Fuji GFX

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When one buys into a medium format system, even the relatively inexpensive ones like Fuji’s GFX series, one knows that it’s going to be an expensive ride. It’s not much of a surprise. Even though the bodies are a similar size to a high-end DSLR, they contain much larger (and more expensive) sensors, and the lenses need bigger and heavier glass than lenses designed for full-frame systems.

AstrHori, though, has announced a new low-budget option for Fuji GFX shooters who want something on the wide end and don’t want to pay a fortune for it. Today, they’ve announced the new AstrHori 40mm f/5.6 manual focus lens for Fuji GFX, which offers a field of view equivalent to around 31mm on full-frame. As well as being light on price, it’s also light on weight, coming in at only 333g.

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Irix’s 45mm f/1.4 is now the world’s fastest medium format Fujifilm GFX lens

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Well, that was a surprise. We knew Irix had a fast medium format lens on the way because they released a teaser a couple of days ago. But it turned out to be faster than the teaser suggested – only hinting at an aperture of at least f/2.8. We thought it was going to be something new and shiny, but it seems that all they’ve done is stick a GFX mount on their existing 45mm f/1.4.

This isn’t a bad thing, however, as it’s still the fastest aperture native mount lens available for the Fujifilm GFX system. Although it does raise some questions. Like, if the 45mm f/1.4 had such a large image projection circle, how come the original version for DSLRs couldn’t offer any kind of tilt-shift capability? And isn’t it cheaper to just get a DSLR version and a lens adapter for GFX?

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Irix teases upcoming f/2.8 or faster medium format lens for Fuji GFX

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Well, this is an odd one. Instead of continuing their full-frame lineup and adding to their existing range of 11mm, 15mm, 45mm and 150mm lenses, it appears that lens manufacturer IRIX has decided to take a break and has chosen to pursue medium format.

A new teaser video was posted to the Irix YouTube channel, and while there isn’t really that much info there, the GFX logo is pretty unmistakable.

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The first leaked photo of Fuji’s new “affordable” medium format GFX 50R mirrorless camera

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You can tell Photokina’s coming. The announcement rumours are coming through thick and fast right now. Since the Nikon Z6/Z7 announcement, we’ve seen full frame mirrorlesss announcement rumours for Canon and Panasonic. And we’ve already seen one from Fuji for the impending X-T3.

But it looks like Fuji has another trick up their sleeve. The Fujifilm GFX 50R, a new “affordable” medium format mirrorless camera. Fuji Addict reports that it’s expected to be announced on September 23rd, and the first photo of the new camera has been leaked on Weibo.

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Fujifilm is boosting lens production to keep up with demand

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There is little doubt that mirrorless is the big thing currently happening in photography. Even Nikon and Canon are finally starting to seriously (we hope) make the switch. One of the main names in mirrorless, Fujifilm, seems to be struggling to cope with the demand. So, they’re expanding their Taiwa factory in Japan to increase production.

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Fuji releases new 250mm f/4 lens, 1.4x teleconverter and two macro tubes for GFX medium format

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It’s Fujifilm’s turn to make their new announcements this week, and they’ve got some that GFX medium format shooters are going to enjoy. First up, there’s the new Fujifilm GF 250mm F4 R LM OIS WR lens. It has a field of view equivalent to just under a 200mm lens on a 35mm body. So suitable for both longer distance outdoor portraits, as well as shooting closer wildlife.

But to help with the wildlife side of things, there’s also the new GF 1.4X TC WR teleconverter. Priced at an eye watering $849, it’s not exactly cheap, but if you shoot medium format digital, the word “cheap” probably isn’t in your vocabulary. Fuji haven’t forgotten macro shooters in the new announcement, though, offering both new 18mm and 45mm extension tubes.

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Fuji launches X-E3 with 24MP sensor, 4K UHD video and touchscreen LCD and 2 new lenses

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Fujifilm have announced an update to the mid-range model in their rangefinder styled mirrorless lineup. The new Fujifilm X-E3. It comes with the 24MP X-Trans III sensor found in the X-Pro2. This brings it in line with other models like the entry level X-A3 and recently released X-T20 and X100F. Fuji are also releasing two new lenses. One for the X system, and one for GF medium format.

The X-E3 shoots 4K UHD video, or 1080p at up to 60 fps. It sports a 3″ touchscreen LCD, comes with all the film simulation modes we’ve come to expect, and also includes Bluetooth connectivity for low power transfer and remote control from your phone.

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Use Nikon & Canon full frame lenses with Fuji GFX medium format with no vignetting

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Adapters that let you mount a lens from one camera system to a body of another are nothing new. Even so-called “Speed boosters” which allow you to get much of the benefit of full frame lenses on crop bodies have been out for a while now. The new Magic Format Converter from Laowa, though, takes things in the opposite direction. Putting smaller format lenses onto larger format sensors.

The adapter gives the ability to mount full frame Nikon and Canon lenses onto the Fuji GFX-50S medium format camera. There are a couple of other adapters out there that can also do this, too, but with one big issue. Nikon & Canon lenses don’t cover the complete GFX sensor. So, your image is cut off at the corners. This adapter compensates by expanding the image out to fill the frame.

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Fujifilm UK brings out topless model at GFX 50S event sparking tirade of Twitter outrage

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Having models at camera demo events isn’t all that strange. It doesn’t happen at most of them, but it’s not unusual. Especially with cameras marketed towards fashion and portraits. Somebody at Fujifilm UK, however, decided that just bringing out a model wasn’t good enough for the Fujifilm GFX 50S, though. Oh no, she had to be topless, too.

Fujifilm UK held a paid event that would let photographers try out the new medium format GFX 50s. It started as many do, with a technical talk. Then they were to bring out a model. That way photographers to try out the new camera for themselves. It caused at least one photographer, Danny North, to leave immediately. He then went on a Twitter tirade to voice his displeasure.

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