Fujifilm has announced release dates of new firmware for the X-T3, X-H1 and GFX 50S to add some new features. Amongst others, the GFX 50S gets 35mm “full frame” crop mode support when using a GF lens and H mount adapter, the X-T3 gets 4K HDR and the X-H1 sees improved in-body image stabilisation.
Well, this is an interesting little update for the Fujifilm GFX 50S. A new firmware adds a 35mm “full frame” crop mode to its capabilities. It also adds focus bracketing up to 999 frames for those macro users forced into shallow depth of field. And lastly, it adds some more compatibility for the H Mount Adapter G, which lets you use Hasselblad H Mount lenses on the GFX 50S.
Fuji are finally starting to see some flash love recently. Earlier this year Godox updated their X1T triggers to add Fuji support (amongst others), and just yesterday, Adorama put the Fuji (and Sony) versions of the new XPro up for pre-order (no news on when they’ll ship, though). Now, Broncolor are getting in on the Fuji action, with their X1T lookalike, the new RFS 2.2F transceiver.
This is an interesting developing. Fuji have announced that a new raw processing application is coming in November; Fujifilm X RAW Studio. Unlike all current raw systems, X RAW Studio actually seems to use your camera’s hardware to speed up the workflow. Much in the same way that games, 3D and even video editing applications can utilise your GPU.
Essentially, you plug your camera into a Mac or PC via USB, and then the software sends tasks out to the camera to perform. Fuji believe that the X Processor Pro inside the camera is far more efficient than a computer’s CPU. Especially when it comes to the large raw files we see today.
Fujifilm have announced an update to the mid-range model in their rangefinder styled mirrorless lineup. The new Fujifilm X-E3. It comes with the 24MP X-Trans III sensor found in the X-Pro2. This brings it in line with other models like the entry level X-A3 and recently released X-T20 and X100F. Fuji are also releasing two new lenses. One for the X system, and one for GF medium format.
The X-E3 shoots 4K UHD video, or 1080p at up to 60 fps. It sports a 3″ touchscreen LCD, comes with all the film simulation modes we’ve come to expect, and also includes Bluetooth connectivity for low power transfer and remote control from your phone.
Adapters that let you mount a lens from one camera system to a body of another are nothing new. Even so-called “Speed boosters” which allow you to get much of the benefit of full frame lenses on crop bodies have been out for a while now. The new Magic Format Converter from Laowa, though, takes things in the opposite direction. Putting smaller format lenses onto larger format sensors.
The adapter gives the ability to mount full frame Nikon and Canon lenses onto the Fuji GFX-50S medium format camera. There are a couple of other adapters out there that can also do this, too, but with one big issue. Nikon & Canon lenses don’t cover the complete GFX sensor. So, your image is cut off at the corners. This adapter compensates by expanding the image out to fill the frame.
When the 36MP Nikon D800 was originally released in 2012, it was hailed as the “medium format killer”. Well, medium format has not only survived, but seems to be thriving. It’s even started to make its way into slightly less expensive markets thanks to the introduction of the Hasselblad X1D and Fujifilm GFX 50S. They’re both 50MP cameras, but how do they compare to a 50MP 35mm sized sensor DSLR?
That’s what this brief review of the GFX 50S and comparison with the Canon 5DS R from photographer Daniel Jannes is all about. To see if there really is much of a difference. And, if there is a difference, is it enough to justify almost double the cost?
Having models at camera demo events isn’t all that strange. It doesn’t happen at most of them, but it’s not unusual. Especially with cameras marketed towards fashion and portraits. Somebody at Fujifilm UK, however, decided that just bringing out a model wasn’t good enough for the Fujifilm GFX 50S, though. Oh no, she had to be topless, too.
Fujifilm UK held a paid event that would let photographers try out the new medium format GFX 50s. It started as many do, with a technical talk. Then they were to bring out a model. That way photographers to try out the new camera for themselves. It caused at least one photographer, Danny North, to leave immediately. He then went on a Twitter tirade to voice his displeasure.
With the recent official launch of the Fujigilm GFX 50S some photographers have been left wondering exactly what market it’s aimed at. The array of videos they’ve released along with it cover a wide range of topics. But now Fuji have spoken. Makoto Oishi is manager of Fujifilm’s Sales and Marketing Group. He told DPReview in an interview that “Fashion, commercial and landscape photographers are the main targets”.
Manager for Technical Marketing, Billy Luong, also expects the camera will appeal highly to wedding photographers. Architects are also mentioned. So, it seems they’re actually throwing out a pretty wide net. But they’re not just aiming at professionals, at least when it comes to landscapes. They’re also hoping to capture the high end amateur market, too.