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Fujifilm GFX 50S II registration spotted – price expected to be around $4,000

Aug 20, 2021 by John Aldred Leave a Comment
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Well, it looks like the rumours of a Fujifilm GFX 50S II announcement coming on September 2nd might actually be true. Nokishita has spotted a registration for the new camera at an overseas body in Indonesia. The listing shows the model code FF210001 with the product name “GFX50s II” registered by Fujifilm Indonesia.

Beyond the fact that it’s been registered, there’s really no other information yet. An official announcement is expected in less than two weeks, though and a possible price tag of $3,999. It’s also expected that the GFX 50S II will have the same body as the GFX 100S and contain in-body image stabilisation as well as offer faster autofocus than its predecessor.

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Fujifilm rumoured to be announcing the X-T30 II (?) and GFX50S II on September 2nd

Aug 18, 2021 by John Aldred 1 Comment
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Well, this is an odd one. Rather than making the Fujifilm X-T30 successor the X-T40, as logical numbering would dictate given Fujifilm’s history, they’re apparently going to be calling it the X-T30 II, according to a report on Fuji Rumors. There aren’t many details on this at all, really, or any, but it’s expected to be announced on September 2nd, alongside the much anticipated Fujifilm GFX50S II.

Exactly what the two cameras will bring to the table over their predecessors is unknown, but knowing Fuji, it’ll probably be something pretty awesome. Then a few weeks after the pre-orders open up, they’ll announce firmware for the old ones to bring them close to the spec of the new ones.

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Fujifilm announces new firmware feature updates for the X-T3, X-H1 and GFX 50S

Nov 16, 2018 by John Aldred Leave a Comment
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Fujifilm has announced release dates of new firmware for the X-T3, X-H1 and GFX 50S to add some new features. Amongst others, the GFX 50S gets 35mm “full frame” crop mode support when using a GF lens and H mount adapter, the X-T3 gets 4K HDR and the X-H1 sees improved in-body image stabilisation.

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Fuji GFX 50S gets “full frame” crop mode firmware update to simulate 35mm cameras

Mar 15, 2018 by John Aldred 1 Comment
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Well, this is an interesting little update for the Fujifilm GFX 50S. A new firmware adds a 35mm “full frame” crop mode to its capabilities. It also adds focus bracketing up to 999 frames for those macro users forced into shallow depth of field. And lastly, it adds some more compatibility for the H Mount Adapter G, which lets you use Hasselblad H Mount lenses on the GFX 50S.

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Broncolor comes to Fuji shooters with the new RFS 2.2F Transceiver#

Dec 14, 2017 by John Aldred 5 Comments
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Fuji are finally starting to see some flash love recently. Earlier this year Godox updated their X1T triggers to add Fuji support (amongst others), and just yesterday, Adorama put the Fuji (and Sony) versions of the new XPro up for pre-order (no news on when they’ll ship, though). Now, Broncolor are getting in on the Fuji action, with their X1T lookalike, the new RFS 2.2F transceiver.

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Fuji’s new raw process uses your camera’s hardware to speed up desktop workflow

Sep 8, 2017 by John Aldred 10 Comments
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This is an interesting developing. Fuji have announced that a new raw processing application is coming in November; Fujifilm X RAW Studio. Unlike all current raw systems, X RAW Studio actually seems to use your camera’s hardware to speed up the workflow. Much in the same way that games, 3D and even video editing applications can utilise your GPU.

Essentially, you plug your camera into a Mac or PC via USB, and then the software sends tasks out to the camera to perform. Fuji believe that the X Processor Pro inside the camera is far more efficient than a computer’s CPU. Especially when it comes to the large raw files we see today.

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Fuji launches X-E3 with 24MP sensor, 4K UHD video and touchscreen LCD and 2 new lenses

Sep 7, 2017 by John Aldred 4 Comments
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Fujifilm have announced an update to the mid-range model in their rangefinder styled mirrorless lineup. The new Fujifilm X-E3. It comes with the 24MP X-Trans III sensor found in the X-Pro2. This brings it in line with other models like the entry level X-A3 and recently released X-T20 and X100F. Fuji are also releasing two new lenses. One for the X system, and one for GF medium format.

The X-E3 shoots 4K UHD video, or 1080p at up to 60 fps. It sports a 3″ touchscreen LCD, comes with all the film simulation modes we’ve come to expect, and also includes Bluetooth connectivity for low power transfer and remote control from your phone.

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Use Nikon & Canon full frame lenses with Fuji GFX medium format with no vignetting

May 25, 2017 by John Aldred Leave a Comment
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Adapters that let you mount a lens from one camera system to a body of another are nothing new. Even so-called “Speed boosters” which allow you to get much of the benefit of full frame lenses on crop bodies have been out for a while now. The new Magic Format Converter from Laowa, though, takes things in the opposite direction. Putting smaller format lenses onto larger format sensors.

The adapter gives the ability to mount full frame Nikon and Canon lenses onto the Fuji GFX-50S medium format camera. There are a couple of other adapters out there that can also do this, too, but with one big issue. Nikon & Canon lenses don’t cover the complete GFX sensor. So, your image is cut off at the corners. This adapter compensates by expanding the image out to fill the frame.

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The Fujifilm GFX 50S and Canon 5DS R face off to find out if all pixels are created equally

Mar 15, 2017 by John Aldred 5 Comments
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When the 36MP Nikon D800 was originally released in 2012, it was hailed as the “medium format killer”. Well, medium format has not only survived, but seems to be thriving. It’s even started to make its way into slightly less expensive markets thanks to the introduction of the Hasselblad X1D and Fujifilm GFX 50S. They’re both 50MP cameras, but how do they compare to a 50MP 35mm sized sensor DSLR?

That’s what this brief review of the GFX 50S and comparison with the Canon 5DS R from photographer Daniel Jannes is all about. To see if there really is much of a difference. And, if there is a difference, is it enough to justify almost double the cost?

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Fujifilm UK brings out topless model at GFX 50S event sparking tirade of Twitter outrage

Feb 25, 2017 by John Aldred 49 Comments
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Having models at camera demo events isn’t all that strange. It doesn’t happen at most of them, but it’s not unusual. Especially with cameras marketed towards fashion and portraits. Somebody at Fujifilm UK, however, decided that just bringing out a model wasn’t good enough for the Fujifilm GFX 50S, though. Oh no, she had to be topless, too.

Fujifilm UK held a paid event that would let photographers try out the new medium format GFX 50s. It started as many do, with a technical talk. Then they were to bring out a model. That way photographers to try out the new camera for themselves. It caused at least one photographer, Danny North, to leave immediately. He then went on a Twitter tirade to voice his displeasure.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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