There is a lot of German camera gear that we use or at least mention from time to time. And if you’re an English speaker, chances are you pronounce all of it in a “wrong” way (just like we do with the Japanese word “bokeh”). Max of Analog Insights even got criticized for not pronouncing gear like Leica, Meyer Optik Görlitz, or Carl Zeiss “correctly.” So, he made this video for all of you who may have been in a similar situation. If you’d like to learn how to pronounce German camera brands correctly, at least just for fun, this video is perfect for you.
After a 15-year-long dispute, The World Trade Organization approved that the United States can impose trade sanctions on some products from the EU. The US is about to apply $7.5 billion in punitive tariffs on the EU products. Among other things, it will affect German camera lenses, making them 25% more expensive.
They say that two things are certain in life; Death and taxes. Taxes we can’t do anything about, but I don’t think anybody until now realised just how many of those entirely preventable deaths could be attributed to shooting selfies.
You just can’t seem to go very long these days without hearing about another one. Some countries seem to be attempting to do something about this, and it would probably be wise for other countries to follow their lead.