gender stereotypes

Swedish photographer proves that the world is not ready for hairy female legs yet

Oct 3, 2017 by Dunja Djudjic 59 Comments

Adidas has started a new campaign that centers around authenticity. Their “Icons of Tomorrow” promote the brand, and these are the people who are “using their creativity to motivate a better tomorrow.” Among these icons who promote diversity is a Swedish photographer Arvida Byström, who caused a lot of stir because of, believe it or not – hairy legs.

After releasing her photo for the Adidas campaign, she received plenty of negative comments because of the unshaved legs. But it doesn’t end here, and she claims she even received rape threats.

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Re-Search fights gender stereotypes in job image search

Dec 20, 2016 by Dunja Djudjic Add Comment

I’m sure you’ve encountered with gender stereotypes at some point of your life, one way or another. Unfortunately, they are all around us, even in the image search engine results. International technology company Semcon Global has recognized this and decided to do something about it. They wanted to draw attention to gender inequality and existing stereotypes in job image search. So they’ve created Re-Search, an extension that automatically makes your image searches of different professions more gender balanced.

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Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

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