This was a curious video to see pop up on my feed last night from Mike Smith. In it, he talks about the marketing hype surrounding most new camera releases and what the camera companies aren’t telling you – basically, that the gear you already own is probably already more than good enough or at least 90% of you. And, well, I think he’s right. I’ve thought it for a while.
Every time a new camera is announced, there’s a massive marketing campaign, with countless YouTubers and yes, websites like this one extolling its virtues and talking about how awesome this or that new feature is (or potentially is). But the truth is, you have to consider context and you can’t rely on just one source of information for whether or not you should buy that shiny new piece of kit.