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Your Sony A7S III is now basically an FX3 with EVF thanks to new firmware update

Feb 26, 2021 by John Aldred Leave a Comment
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The Sony FX3 hasn’t even begun shipping yet, and Sony’s already giving more reasons for folks not to get one. Sony has released A7S III Firmware Version 2.00 which adds Sony’s S-Cinetone colour profile, first seen in the FX6, coming with the FX3, and included with the recently released Sony A1, to the Sony A7S III.

Sony says that the colour profile “delivers natural mid-tines that are essential to healthy-looking skin colour, plus soft colours and gorgeous highlights”. This can either be applied while monitoring or you can bake it into the footage to make your life go a little quicker when grading.

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The Sony FX3 officially announced – It’s just an A7S III with a top handle and no EVF

Feb 23, 2021 by John Aldred 3 Comments
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Sony has now officially announced the new full-frame Sony FX3 cinema camera. As expected, it’s pretty much an A7S III in a new body, but there are some notable differences, geared towards dedicated video creators and filmmakers rather than hybrid shooters. It loses the EVF but gains a (removable) top handle to improve its audio options.

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A whole bunch of new Sony FX3 images have leaked ahead of official announcement

Feb 22, 2021 by John Aldred Leave a Comment
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A slew of new Sony FX3 images has been leaked by Nokishita ahead of the official Sony announcement expected tomorrow. There isn’t much in the way of specs, except for reports that it’s basically a Sony A7S III in a slightly different body, but we do now know its dimensions, 4K frame rate and weight, as well as what it looks like all over.

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Sony teases upcoming FX3 – Announcement coming on February 23rd

Feb 17, 2021 by John Aldred Leave a Comment
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Sony has posted a video to YouTube with w premiere set for February 23rd at 10am Eastern, (3pm UK time). While they haven’t officially named the camera, the “New Alpha” kind of gives it away, given the Alpha logo on the leaked photos of the video-oriented FX3.

By all reports right now, the FX3 is basically looking to be an A7S III in a slightly different body, possibly geared more towards Sony’s new Airpeak drone platform. But exactly what advantages it may offer over the A7S III, and what it may lack, remains to be seen.

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First Sony FX3 specs leak with more photos – it’s basically an A7S III in a slightly different body

Feb 15, 2021 by John Aldred 2 Comments
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YouTuber Gaston Shutters has shared several videos of the Sony FX3 along with some of the specs. His source, he says, tells him that this is basically the exact same camera as the Sony A7S III but in a slightly different body. It’s supposedly lighter than the A7S III in order to help those who want to take advantage of filming from Sony’s new Airpeak drone platform.

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New photo leak shows the Sony FX3 will get a flippy out LCD

Feb 12, 2021 by John Aldred Leave a Comment
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Another leaked photo of the Sony FX3 has popped up on Twitter. And this one might go some way towards explaining why the Sony A1 doesn’t have a flippy out LCD when the Sony A7S III does. It seems that Sony might not have wanted cannibalise sales of their upcoming FX3 – largely rumoured to have otherwise similar specs to the A1.

The newly leaked photo shows the FX3 from behind with what is obviously a sideways hinge, allowing you to flippy the LCD around to the front, offering much more articulated viewing options than the standard tilt screen of the Sony A1. The original poster of the photo is unknown, but New Zealand DP, Joe Lawry posted it to his Twitter account for posterity.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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