Fujifilm’s newly promoted President and Managing Director of Fujifilm in Europe, Toshi Iida, has spoken in an interview with Amateur Photographer. In it, they talk about how Fuji’s dealt with COVID-19 and their “significantly better” performance this year compared with the rest of the industry. They also spoke about the future, including Fuji’s decision to stick with APS-C going forward.
New Fujifilm X100V firmware update lets you control when your camera will overheat
Users of the Fujifilm X100V have been complaining about the camera automatically shutting down due to overheating. With the latest firmware update, Fujifilm has found a pretty unusual solution to solve this problem. Basically, you can now set the temperature limit yourself, so your camera will shut down at a temperature higher than standard.
Hear how the sound of Fujifilm’s camera shutters has changed over the years
It’s odd, the effect that the sound a camera’s shutter makes when it’s fired can have on a person. It’s odder still that we require one at all, although they add them to the apps we use for the otherwise silent cameras in our phones. A good heavy *clunk* makes you confident you’ve got the shot, while others can leave you feeling a little underwhelmed.
In this video, a Fujifilm employee going by the YouTube username nycphotog2006 decided to put together the sounds of five of Fujifilm’s most popular interchangeable lens mirrorless cameras – The Fujifilm X-T1, X-T2, X-T3, the shiny new X-T4 and the video-centric X-H1.
Fujifilm drops ambassador after complaints about his intrusive shooting style
Well, that escalated quickly. After deleting a video featuring Tatsuo Suzuki and his intrusive shooting style, Fujifilm has decided to drop the photographer as the company’s ambassador, too.
Fuji removes this X100V promo video after complaints about photographer’s intrusive shooting style
Following yesterday’s release of the Fujifilm X100V, the company published a series of promotional videos. However, one of them caused a strong backlash from the community. People complained about the featured photographer’s intrusiveness, and Fujifilm eventually decided to remove the video.
However, a copy of it can still be found on YouTube. Take a look at it below and let us know what you think.
New Fujifilm X100V could be the reason to buy a fixed lens camera
Rumored way back in summer 2019, Fujifilm X100V is finally out. It’s the fifth-generation of the X100 series, and just like its predecessors, it’s a fixed lens camera. Still, it brings some improvements over its big brothers, including 4K video, 26MP sensor, and improved AF. So let’s see what the latest “everyday camera” from Fujifilm has to offer.
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