Having models at camera demo events isn’t all that strange. It doesn’t happen at most of them, but it’s not unusual. Especially with cameras marketed towards fashion and portraits. Somebody at Fujifilm UK, however, decided that just bringing out a model wasn’t good enough for the Fujifilm GFX 50S, though. Oh no, she had to be topless, too.
Fujifilm UK held a paid event that would let photographers try out the new medium format GFX 50s. It started as many do, with a technical talk. Then they were to bring out a model. That way photographers to try out the new camera for themselves. It caused at least one photographer, Danny North, to leave immediately. He then went on a Twitter tirade to voice his displeasure.